Principles of Information System
Principles of Information System (KFC)
Features/ Functions of Marketing Department using Marketing
Information System (MIS)
The
following are the two main functions/features for the marketing department of
KFC using Marketing Information System (MIS):
·
Marketing
Segmentation and Target Marketing
·
Marketing
Strategy (Marketing Mix)
Market Segmentation and Target Marketing
The primary function using the Marketing Information System (MIS)
will provide the benefit to the marketing team of KFC for their market
segmentation. This automated system (MIS) can easily interpret the basis of the
market segmentation using the input data into the software where each segment
will be visible and approachable. You can easily segment your market based on geographic,
demographic, psychographic, and behavioral in a lesser amount of time. After
that, it will also become easy for the Marketing Manager of KFC to start
targeting its customers having common needs, preferences, and tastes. Hence,
using MIS will help KFC to have complete market analysis and research about
their existing and new customers regardless of any region, race, and
nationality.
Marketing
Strategy (Marketing Mix)
The
second most important function/feature of MIS is to develop and implement a competitive
marketing strategy using the KFC marketing mix approach. The marketing team
will come to know about their most demanding products and services consumed by
different types of customers from all over the world. They can offer new even
modified/improved products based on their current needs, wants, and demands. It
further helps the company to make revisions in their pricing strategies
according to the recent market competition and trends. Moreover, the company
can look further at the digital placement of their products and services using
their social media platforms and website better than its competitors. It will
be possible to record the intentions of the target market where they are
spending time and searching for the nearest locations of their own choices.
Last but not the least; it will help KFC when and where to introduce the
various promotional strategies for their different kinds of products and their
usage in any part of the world.
Features / Functions of Human Resource Department using Payroll and
Instructional System
The following are the two main functions/features for the human resource
department of KFC using the Payroll and Instructional System:
·
Storing
and Security of the Database
·
Error
Free Accuracy
Storing and Security of the Database
One of the main functions of the Payroll and Instructional system
is that it will help the human resource manager of KFC to store the data of
their employees including their pay rates, social security numbers, names, and
addresses. It will further assist the human resource department to ensure the
security of the confidential database such as employee detail, tax files, and
payroll information using password protection files. Moreover, during the audit
trials, this security feature allows the HR manager to have controlled access
for the safety and security of the sensitive information to the highest degree.
Hence, the HR department of KFC can prevent fraud cases within and outside of
the premises.
Error Free Accuracy
Through payroll and instructional system, every operation within
the human resource department of KFC will be carried out followed by high-level
skills. The HR manager is only required to keep installing the updates to
upgrade the features of the payroll and instructional software. Thus, there
will be less chance of any human error with unbiased accurate results. For
example, the tax forms of employees can be filled accurately according to the
KFC worker’s payroll details and information. Furthermore, you can keep all the
records up to date like audit reports (quarterly), labor distribution
documents, leave status, wage files, and other payroll reports, etc.
Comments
Post a Comment