World hunger is one the most prominent issue all over the world in most of the unprivileged, underdeveloped, and even some of the developing countries and regions. There are about 8.9% of the overall world population is comprised of almost 690 million people that sleep each night with a hungry stomach. It keeps on rising at a rapid speed since 2014 and if it will be continued with this pace then it will cross 840 million of hunger people by the end of 2030. The question is whether we can end world hunger or not is self-explanatory and most questionable to the world’s leaders and various authorities including the government and a private philanthropist. Though the contribution of WHO, UNESCO, and other global philanthropists is admirable in reducing poverty and hunger mostly in African regions and other sub-Saharan countries. But this is not sufficient enough as the statistics are still showing a rise year by year due to the increasing population. Cannabidiol ( CBD ) and THC oil a...

  CEREAL BAR DUTCH LADY Target Market The selection of target market for a new product is one of the most important marketing decisions for many national and multinational companies ( Aghdaie, M.H.; Alimardani, M. 2015). It is performed based on the evaluation results of market segmentation undertaking other important factors like profitability & risk, the number of competitors, segment size & attractiveness, and segment identification. Dutch Lady is planning to launch its new product (Brand Extension) “ Cereal Bar ” under its well-established brand name and brand equity. The company is already a market leader in all of its dairy products targeting the dairy needs of its Malaysian customers of all ages. Therefore, it will be easy for the company to rightly identify its segment, market attractiveness, and segment profitability in comparison with its all local and international competitors. For target marketing, the company will undertake the consumer market segmentation ...

  Main Product Market Segments Mingle is committed to introducing recent trends in the food innovation category according to the changing consumption patterns and preferences of its customers in the attractive marketplace of Singapore. The company is producing quality natural products with no sugar and fillers that want to be included at the dinner table, snacking, lunch & breakfast of every household. Under blue sky thinking, Mingle has decided to leverage its fun and flavors that shake up the things in the spice aisle through Mum Secret Spice that could offer innovation in packaging formats and more flavors. Mumma Maddy can be the new food category (endless creation) other than its seasoning product that can fulfill its new customer’s needs & wants and evolve faster through new product development strategy ( Barczak, G., & Wilemon, D. 1989). Through extensive market research, it has been concluded that Mumma Maddy will result in high technology savvy, high online ...

  Principles of Information System (KFC) Features/ Functions of Marketing Department using Marketing Information System (MIS) The following are the two main functions/features for the marketing department of KFC using Marketing Information System (MIS): ·          Marketing Segmentation and Target Marketing ·          Marketing Strategy (Marketing Mix) Market Segmentation and Target Marketing The primary function using the Marketing Information System (MIS) will provide the benefit to the marketing team of KFC for their market segmentation. This automated system (MIS) can easily interpret the basis of the market segmentation using the input data into the software where each segment will be visible and approachable. You can easily segment your market based on geographic, demographic, psychographic, and behavioral in a lesser amount of time. After that, it will also become easy for the Marketi...

  “Fonterra negotiating 'roadblocks' in China   It is pertinent to note that good organizational structure and design help companies and organizations to inspire innovation, increase productivity and improve communication. It usually creates an environment where the organizational workforce can work effectively and efficiently. While on the other hand, low performance and productivity are attributed to poor organizational structure and design. In the light of organizational theory and practice, the analysis of this article is made on the following focused points: ·          Distinctive features of Fonterra Co-operative Group Limited and Beingmate ·          Distinctive features of contemporary organizational environments ·          Organizational control over its environment ·          Stakeholders of Font...

  IT Megatrends: Blockchain Technology Example PI Network (new social cryptocurrency) is another example following the blockchain technology that comes under the recent IT Megatrends all over the world. It is launched by Stanford graduates Nicolas Kokkalis Ph.D., Chengdiao Fan Ph.D., and Vince McPhilip M.B.A on 14 March 2019. Currently, the PI network is having more than 1,000,000 users that are accessible to everyone through smartphones ( Silva, F. G., & de Sousa, S. B. D. S. (2018). It is one of the rising cryptocurrencies / digital currencies networks that remove the barriers where mostly rely on the third parties to have a reliable, safe, and guarantee financial transactions on buying goods and services. This third party can be a bank or a PayPal that often charges a certain amount on each transaction with some limitations. Hence, the main purpose of cryptocurrencies using blockchain technology is the removal of all these third parties with their fees and rules to ensur...