“Toyota reaches $1.2 billion settlement to end probe of accelerator problems”

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Background and Solution to the Problem

It is reported by (Douglas and Fletcher, 2014) that Toyota reaches a $1.2 billion fine as a financial penalty due to the poor use of accelerators inherent in most of the vehicles they produced so far. All of the financial penalty imposed at the moment will be directly moved into the government’s coffers. Due to these accelerator problems, there are around 400 wrongful deaths with other injuries that have been reported to Congress, safety regulators, and federal prosecutors. It has also threatened the overall global image of the company before its customers and other stakeholders due to these problems. The higher authorities of Toyota even knowing that this has happened by their automakers still giving wrong statements and denied it. They are not taking this responsibility on their shoulders because they don’t know how many vehicles are made and sold in the United States with the same problems. On several recalls, now the government officials decided to place significant fines only on automakers rather than every employee of the company. While they will be facing no criminal penalties under the Vehicle Safety Act.

It has also been reported by Douglas and Fletcher (2014) that Toyota staffers have also sent a memo to their company headquartered in Japan to warn about this uninterrupted acceleration problem caused by floor mats. They further explained that even receiving more evidence about the pedal problem, still, they are not informing the federal safety officials as required by law. They have made plans to change the pedal design but reported in oral ways rather than in writing having fear of government officials and the image of the brand is at risk.


Being a CEO of Toyota and undertaking the rightness and wrongness of actions under Kant’s Ethics, I would recommend that Toyota has to admit its inherent fault made by their automakers and get back all the vehicles sold in the market. They should have to improve their vehicles having these problems at any cost to prevent further accidents and human loss. They will have to report everything to the federal safety officers, congress, and other prosecutors through legal ways and ready to pay a financial penalty to the aggrieved parties. And if they don’t do this, then they will be receiving several recalls and keep paying the fines.

Reference

Douglas, D. and Fletcher, M.A., 2014. Toyota reaches $1.2 billion settlement to end probe of accelerator problems. Washington Post, 19.

This is Muhammad Naeem; a Ph.D. Scholar; born in Lahore Pakistan; a Professional Online Tutor in Business Education (Marketing & Management Courses), a Creative Non-Fiction Writer (Blog posts, Articles, Web Contents, Social Media Content Writing, Biographies, and Autobiographies, etc.), An Editor, Proofreader, Digital Marketing Specialist, and a passionate learner in learning new skills. He has obtained his graduation degree in Commerce from “Hailey College of Commerce”, and MBA (Marketing) from "Institute of Business Administration", University of the Punjab Lahore, Pakistan. He has also obtained a Master of Philosophy (MPhil) in Business Administration with a thesis in Marketing from the National University of Modern Languages (NUML) Lahore, Pakistan. Moreover, He is having exposure to the traditional experience of more than one decade in academia and industry. He believes in self-learning, acquiring new skills, and a passion to contribute something to make this world a better place. Regards,

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