Marketing Department (MIS) Management Information System (MIS) is the most suitable for the marketing department that is also helpful to reduce the operational cost (day-today expenses and cost of resources) within the department of an organization. MIS is usually used by middle-level management of the marketing department that enables them to virtually work together and ensure the flow of information. ·          Depending on the internal TPS for data and information to ensure the financial performance of all the marketing activities effectively and efficiently. ·          It helps managers in summarizing the basic marketing activities and reports with better, accurate, and fast results in a limited time horizon. ·          MIS is also used for a computerized sales management system, record & summaries daily/weekly/monthly sales activities, listing t...

  HONG LEONG BANK   The philosophy behind the Mission Statement The basic philosophy behind the mission of Hong Leong Bank is to be a regional leader in providing financial services as well as developing the financial capabilities to serve its wide range of clients across the borders. The the overriding purpose of HLB is to strengthen its online banking platforms for its corporate, commercial, and SME stakeholders and clients through integration and optimization of digital and electronic facilities within the boundaries and scope of the organization ( Cornelissen, 2004). They are intended to arouse positive interests, feelings, and emotions among their diverse customers, clients, and stakeholders equipped with the latest technology in providing digital products and services. The corporation is successfully reconciling and meeting the needs of its customers through a wide range of products like deposits, debit cards, insurance, investment, credit cards, remittance, loans,...

  Fraser & Neave, Limited (F&N) is currently offering 20 brands where each of its brands is offering multiple varieties of products to its wide range of customers. They are very successful in covering the global market through their quality of products and services. You can see that each brand is offering unique products that are according to the taste and preferences of the company’s target market meeting the desired satisfactions and needs of their global customers. These brands mainly include 100 Plus, F&N Canned Milk & Ready to Drink Tea, F&N Magnolia, F&N Nutrisoy, F&N Seasons, Oyoshi Green Tea, Carnation, Est Cola, F&N Fruit Tree, F&N Fun Flavours, Farmhouse, Gold Coin, Ranger, Teapot, F&N Ice Mountain, Borneo, Bear Brand, Cap Junjung, Ideal and the last is Sunkist. The product range under all these brands including various flavours has been demonstrated in Table 1. Table 1. Fraser & Neave, Limited (F&N) Products...

  5. Strategy Formulation and Implementation 5.1 Marketing Strategy The marketing strategy of our company is based on providing cosmetic and personal care products for beauty-conscious persons located in Kuala Lumpur. We are currently targeting the urban class who are looking for the best quality available at competitive prices in the cosmetic and personal care category (Garusing Arachchige, J.J., 2002). Like other companies, we consider marketing as our one of the most successful factor because it serves as an intermediary between the customers and organizations. Many marketing strategies are having one and unique goal to promote our company’s products and services with greater customer satisfaction. Amongst all other marketing strategies, marketing mix is one of the most vibrant and significant strategies through which we will decide our company’s products, prices, placement, and promotion ( Thabit, T. and Raewf, M., 2018). We are taking the marketing mix as a controllable gr...