CASE of SMEK (Premium Marketing Agency) Executive Summary This report contains two sections; the first section is all about the theoretical foundation of Integrated Marketing communication through literature review. Where the evolution of IMC has been discussed and finally come up with the latest definition that is to persuade customers towards your brand awareness and buy and sell your products and services. For this, companies prefer to use the social media platform as a communication and promotional mode. According to the requirement of the assignment, the other supportive theories like Social Presence Theory (SPT) and the Computer-Mediated Communication Theory (CMCT) has been discussed briefly. Further to the addition, social media usage, mode of communication (AIDA and Communication Model), development and implementation of communication strategy, and finally the most preferred communication channels have also been coming under consideration. In the second section of this repo...

ABSTRACT The literature review outlines three parenting styles and their relationship with the emotional development of adolescents. There is a significant role of parenting in the emotional development of their children as they tend to introduce them to cultural and subcultural rules on their emotions. The present research study is descriptive that describes the role of three parenting styles that are democratic parenting, authoritarian parenting, and permissive parenting. The study further elaborates that which parenting styles have a significant relationship with the emotional development of adolescents. Hence, the study aims to identify the relationship between the parenting styles of parents on the emotional development of adolescents. The target population is 300 students where 70 people have been randomly selected using the cross-sectional approach and simple random sampling technique. The data collection tool is a questionnaire using a 5 point Likert scale. In the end, result...